Sarah Hooper | News Reporter
Published June 21, 2026 10:23am
Updated June 21, 2026 11:01am
Three people have died after a fire broke out in White City, west London.
The London Fire Brigade (LFB) said they received reports of the blaze on New Zealand Way at 6.52pm on Saturday.
Three men were rescued from a single-storey building by firefighters and treated at the scene close to Loftus Road – the ground of Queens Park Rangers Football Club – by paramedics.
Two were pronounced dead and another died later in the hospital after being taken there for further treatment, the LFB said.
LFB assistant commissioner Pat Goulbourne said: ‘The fire involved a single-storey pavilion, with just over half of the structure damaged by the fire.
‘Control officers mobilised crews from North Kensington, Acton, Chiswick and surrounding fire stations to the scene.’
LFB said 15 fire engines and around 100 firefighters were involved in the response.
The blaze was brought under control by 9.30pm. The cause of the fire is still under investigation.
The Metropolitan Police said it is working to inform the victims’ next of kin. The victims have not yet been publicly identified.
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