The pub giant has revealed plans to open one of the capital’s biggest pubs in the London Trocadero on Shaftesbury Avenue, making it Wetherspoon’s first ever pub in Theatreland.
It is set to be called Piccadilly Hall, after the 17th century mansion which also once occupied the site and gave Piccadilly Circus its name.
It will be open seven days a week, from 7am to midnight, and will span over 3,600 square-feet with the capacity for 280 covers.
An opening date for the venue has not yet been revealed.
London’s West End
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The Trocadero building also hosts the Zedwell Hotel Piccadilly Circus, and the new pub will be located directly underneath the hotel, with direct access between the two.
Piccadilly Hall will be opened in partnership with the building’s owner Criterion Capital, which hopes to transform the Trocadero building into a major hospitality and entertainment destination.
Tim Martin, Founder and Chairman at JD Wetherspoon, said: “The West End is one of the world’s great hospitality destinations, attracting millions of visitors each year, and we believe this site is exceptionally well suited to the Wetherspoon model of offering good-quality food and drink at reasonable prices in well-managed and historically interesting buildings.
Founder and chairman of JD Wetherspoon Sir Tim Martin (Dominic Lipinski/PA)
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“The scale of Piccadilly Hall, together with its connection to the wider Zedwell hotel network, makes this one of the most significant openings for Wetherspoon in London for many years.
“We have always believed that pubs and hospitality venues play an important role in local economies by creating jobs, supporting tourism and providing accessible social spaces for a wide range of customers, and we look forward to becoming part of this vibrant area of the West End.”
Saskia Jiggens, group head of communications and engagement at Criterion Capital, added: “The London Trocadero has long played an important role in the story of the West End, and the opening of Piccadilly Hall marks an exciting new chapter for this global destination.
“We are thrilled to see this landmark building continue to reflect the energy, accessibility and international appeal of the West End.”
