Tesco is going to serve pints in its very own London pub for the first time to help the nation celebrate the coronation.
It will be open in Cowcross Street, Farringdon, on May 4 and 5 – just before the King and Queen’s coronation on Saturday, May 6.
It will be called The King in the Castle and all proceeds will go to the supermarket’s charity partner, The Prince’s Trust, which was founded by the King in his former role as the Prince of Wales to support young people across the UK.
Tesco has encouraged people to ‘do good by going to the pub’.
Alessandra Bellini, Tesco chief customer officer, said: ‘The coronation is a historic moment and we want to help our customers celebrate it.
‘As one of the most enduring parts of British culture, pubs have traditionally been an important part of local communities and so a pub felt like the perfect way to bring people together to mark this special occasion and enjoy delicious food.
‘What’s more, we’ll donate £250,000 from the proceeds of sales of our limited-edition coronation range in-store, along with all proceeds from the pub to The Prince’s Trust so we can all enjoy food that both tastes good and does good.
‘Tesco and The Prince’s Trust have worked together for five years, so this is a wonderful way for us highlight the incredible work that they do and help them to continue to support young people across the UK for many years to come.
‘Whether you’re planning to celebrate the coronation at home with your own party, or are joining us at our pub, we’ve made sure that everyone can enjoy a royally good weekend.’
Tesco said it will offer drinks, appetisers, and two- or three-course meals at affordable prices.
Items on the menu include ‘Camilla’s King Prawn Curry’, ‘The Prince’s Crust Pie’, themed cupcakes and a ‘trifle-inspired’ bellini.
To capture celebratory mood of the nation, The King in the Castle will also be decorated with hanging floral displays and bunting. Staff will be handing out samples outside the venue.
Research from the supermarket found one in six (15%) adults in Britain say ‘going to the pub’ is their favourite way to come together with friends and family, with more in the younger generation.
But on average every adult spends £92 – rising to £136 among younger people – over a bank holiday weekend.
With three taking place in May, Tesco hopes to offer an affordable option for those wanting to make the most of the long weekend.
Bookings for the pub can be made via OpenTable from today, but walk-in sittings will also be available.
It remains to be seen whether the official coronation dish – the coronation quiche – will make an appearance at the pub…
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