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On £100k and feeling hard-done-by? It seems absurd – but a cold truth lies beneath | Jason Okundaye thumbnail

On £100k and feeling hard-done-by? It seems absurd – but a cold truth lies beneath | Jason Okundaye

January 26, 2026

When I was younger, I was always hearing about “yuppies” (young, urban professionals), a prosperous class of upwardly mobile, status-chasing people working in major cities. It was already a vintage term by the time I was conscious of it, it having been forged in the 1980s, when these people were viewed as the major beneficiaries […]

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