Morgan Freeman is becoming the voice of a major London Tube station

Londoners have become well versed to the dulcet tones of announcers reminding them to ‘mind the gap’, but now some will be hearing a Hollywood star also giving them some advice on their commute.

Today and tomorrow, acting legend Morgan Freeman, 88, will become the new voice of Baker Street Station.

Following his starring role in the Warburtons ad 150 years in the Baking last month, he’s now swapped narrating films to voicing the Tannoy system at the London Underground station. 

Those taking the tube will hear the star – known as having the ‘voice of God’ – mix up the familiar tube announcements.

Adding some American charm to the daily commute, Freeman will be voicing a ‘fresh batch of playful, bakery-themed twists’ on the familiar Tube announcements on the northbound Jubilee line platform at Baker Street.

Instead of ‘mind the gap,’ passengers will be asked to ‘mind the bap’ and reminded to ‘stand behind the buttery yellow line’.

To celebrate the humble crumpet – one of Warburton’s signature products – the traditional ‘roundel’ signage along the platform will also be transformed into giant crumpets. Selected signage on the platform will also be changed to ‘Bakers Street’. 

The tube takeover is part of the baking firm’s 150-year celebration, in which the underground station in central London will briefly be known as ‘Bakers Street Station’.

Ahead of the takeover, Warburtons chairman Jonathan Warburton said: ‘At Warburtons, we have a classic Northern sense of humour, and we wanted to share a bit of that fun with Londoners on their daily commute and hopefully raise a few smiles.

‘As you can probably tell, we also love a good bread pun, so Baker Street was a match made in heaven, and hearing a voice as legendary as Morgan Freeman’s booming to travellers on the platform is certainly a recipe for a memorable day!’

Last month Freeman questioned what a crumpet was in a Warburton’s ad before telling the story of the business, which was founded in 1876 in Bolton.

Promoting his appearance in the ad, Freeman said: ‘Lending my voice to chronicle 150 years of this family’s unwavering dedication to the simple, yet profound, act of baking…well, that’s a narrative that truly deserves to be heard.

‘Their commitment to quality baking, passed down through generations, shines through, making it abundantly clear why they’ve remained a beloved household name for so long.

‘I confess, I found myself quite taken by that crumpet – 300 holes, I told you these Warburtons were crazy.’

At the time Warburton also said the campaign represented the brand’s commitment to ‘baking delicious bread for British families’.

‘When it came to telling the story of our relentless passion for baking, who else could we possibly ask but the world’s most recognisable storyteller and the voice of God himself, Morgan Freeman,’ he shared.

The chairman went on to say Freeman brought a ‘epic and memorable scale to our history’.

Aside from working with Warburtons, the actor recently also narrated the new Netflix series The Dinosaurs, which examines dinosaurs 165 million years on Earth and the forces that shaped their evolution.

Executive produced by Steven Spielberg, the four-part series was released two weeks ago and has since become one of the most-watched series’ around the world.

Got a story?

If you’ve got a celebrity story, video or pictures get in touch with the Metro.co.uk entertainment team by emailing us [email protected], calling 020 3615 2145 or by visiting our Submit Stuff page – we’d love to hear from you.

MORE: Pensioner lost £575,000 home after dispute over how she parked her car

MORE: London facing nightmare traffic jams for a month while A40 is closed

MORE: Exclusion zone expanded around wreckage that could spark Thames tsunami